2023 + 2025 In 2023, a wildfire broke out on Maui that ravaged the community. Kaiser Permanente’s care teams immediately responded, setting up clinics and volunteer centers. KP’s “Thrive” branding was unsuited for the moment and a positive branding of solidarity “Maui Strong” was implemented immediately.
In 2025, Los Angeles county experienced devastating wildfires that left communities shattered. Once again, KP provided clinical support and volunteer support. This time we would not only be pivoting the brand, but transforming the Southern California headquarters into a VOAD center.
